1. What is Shopify Flow?

Shopify Flow is an automation tool that allows you to create workflows to handle repetitive tasks in your Shopify store. It helps automate processes like order management, customer tagging, inventory updates, and more—without needing code.

Why Use Shopify Flow?

✅ Saves time by automating manual tasks.
✅ Reduces human error.
✅ Improves efficiency for customer support, inventory, and marketing.
✅ Works with Shopify and third-party apps.

2. How Does Shopify Flow Work?

Shopify Flow works using Triggers, Conditions, and Actions:

• Trigger → What starts the workflow (e.g., “Order created”).
• Condition → A rule that must be met (e.g., “Order total is over $100”).
• Action → The task Shopify Flow performs (e.g., “Tag customer as VIP”).

Example: Automating Customer Tagging

✅ Trigger: Order is created.
✅ Condition: Order total is greater than $100.
✅ Action: Tag customer as “VIP”.

3. How to Create a Shopify Flow Automation

Step 1: Access Shopify Flow

1. In Shopify Admin, go to Apps → Shopify Flow.
2. Click Create Workflow.

Step 2: Choose a Trigger

• Click Select a trigger → Choose from options like:
  • Order created
  • Inventory quantity changed
  • Customer created

Step 3: Add a Condition (Optional)

• Click Add Condition → Define rules.
• Example: “Order total is greater than $100”.

Step 4: Choose an Action

• Click Add Action → Select a task.
• Example: “Tag customer as VIP”.

Step 5: Enable and Test the Flow

• Click Save and Enable to activate.
• Shopify will now automate the workflow!

4. Shopify Flow Example Workflows

1️⃣ Automatically Tag VIP Customers

Use case: Identify high-value customers.
Workflow:
✅ Trigger: Order created.
✅ Condition: Order total ≥ $100.
✅ Action: Tag customer as “VIP”.

2️⃣ Low Inventory Alert

Use case: Get notified when stock is low.
Workflow:
✅ Trigger: Inventory quantity changed.
✅ Condition: Stock ≤ 5.
✅ Action: Send an email to admin.

3️⃣ Automate Order Fraud Detection

Use case: Flag high-risk orders for review.
Workflow:
✅ Trigger: Order created.
✅ Condition: Order is high risk.
✅ Action: Send email to fraud team.

4️⃣ Welcome New Customers with a Discount

Use case: Improve retention with a welcome offer.
Workflow:
✅ Trigger: Customer created.
✅ Condition: First order = true.
✅ Action: Send a welcome email with a discount code.

5. Shopify Flow vs. Other Automation Tools

✅ Shopify Flow is best for: Automating order, inventory, and customer workflows inside Shopify.
✅ Zapier is best for: Connecting Shopify with external apps.
✅ Mechanic is best for: Advanced Shopify automation using scripts.

Summary

Shopify Flow is a powerful automation tool that helps Shopify merchants streamline their operations.

✅ Use Shopify Flow if you want to:

• Automatically tag customers based on purchase behavior.
• Get inventory alerts when stock is low.
• Send emails or Slack notifications for specific events.
• Automate order fraud detection and customer segmentation.