Shopify Segments is a powerful feature that allows store owners to group and target customers based on specific attributes, behaviors, or purchase history. This tutorial will walk you through how to use Shopify Segments effectively with practical examples.
What Are Shopify Segments?
Shopify Segments enable you to create dynamic customer lists based on different criteria such as:
- Purchase behavior
- Location
- Lifetime spending
- Email subscription status
- Order frequency
By using segments, you can personalize marketing efforts, enhance customer engagement, and improve retention rates.
How to Create a Segment in Shopify
- Log into Your Shopify Admin
- Navigate to Customers
- Click on Create Segment
- Use the query builder or enter your conditions manually
- Save the segment for future use
Shopify Segments Examples
Example 1: Customers Who Haven’t Purchased in the Last 6 Months
If you want to re-engage inactive customers, you can create a segment using this condition:
order_count = 0 AND last_order_date < now() - interval 6 month
Example 2: High-Value Customers (Spent Over R500)
To target high-value customers for VIP offers or exclusive discounts, use:
customer_total_spent > 500
Example 3: Newsletter Subscribers Who Haven’t Purchased Yet
To nurture leads through targeted emails:
email_subscribed = true AND order_count = 0
Example 4: Customers Who Purchased a Specific Product
For upselling or follow-ups:
product_title = "Wireless Headphones"
Example 5: Customers from a Specific Location
If you’re running a location-based promotion, segment customers by country:
customer_country = "United States"
How to Use Shopify Segments
- Email Marketing: Send targeted campaigns based on segment data
- Loyalty Programs: Reward high-value customers with exclusive discounts
- Retargeting Ads: Use segmented data for personalized Facebook or Google ads
- Special Promotions: Offer discounts to customers based on their purchasing behavior
Final Thoughts
Shopify Segments allow you to improve customer engagement by delivering personalized experiences. By leveraging customer data, you can optimize marketing efforts and increase sales efficiency. Start experimenting with segments to enhance your store’s performance!