If you want to reduce friction at login and improve customer experience, Shopify now offers social sign-in for customer accounts — letting shoppers log in with their Google or Facebook credentials.

In this post, we’ll cover:

• What this feature is and why it’s valuable
• How to set it up in your Shopify store
• Use cases & benefits
• Tips & best practices

Why Social Sign-In Matters for Shopify Stores

Adding social login options can have a meaningful impact on user experience and conversion:

• Faster, frictionless login — Customers don’t have to remember another password; they can use an account they already trust (Google or Facebook).
• Higher conversion & retention — Easier login reduces drop-offs at checkout or account-only pages.
• More personalized experience — Once signed in, you can show tailored content, offers, or recommendations.
• Easier account recovery — People are less likely to get locked out or forget login credentials.
• Better data accuracy — You can often pull verified name/email data from social providers.

Shopify’s rollout of social sign-in is specifically designed for stores using customer accounts (not legacy accounts) — so you may need to upgrade if you haven’t yet.

How to Enable Social Sign-In on Shopify

Here’s how to put this feature to work:

1. Ensure you’re using Shopify’s modern Customer Accounts
   If your store is still using “legacy” accounts, you’ll need to upgrade.
2. Go to your Customer Account settings in Shopify Admin
   In the store settings, find the section for customer accounts or login options.
3. Select social sign-in options (Google, Facebook)
   Shopify gives you a choice of which social providers to enable.
4. Connect authentication credentials
   You’ll copy and paste client IDs, secrets, or other keys between your social provider dashboard and your Shopify admin.
5. Preview & enable
   Once connected, preview the experience. Then activate the social sign-in so it appears on your store’s sign-in page.

Use Cases & Benefits

• Quick login for repeat customers — Frequent buyers skip the email/password step.
• Lower cart abandonment — When login is easy, fewer people bail midway.
• Enable social referrals & sharing — Social login can facilitate social-based features and sharing.
• Better onboarding — You can use information from the social provider to auto-populate profile fields.
• Stronger trust signals — Seeing “Sign in with Google / Facebook” may increase legitimacy and reduce friction.

Best Practices & Tips

• Offer both options — Don’t remove traditional email/password login; provide choice.
• Display social login buttons prominently — Make them visible at the top or near the login form.
• Test across devices — Ensure social sign-in works seamlessly on mobile, tablets, and desktop.
• Use clear labels — For example: “Sign in with Google” and “Sign in with Facebook.”
• Monitor user feedback & analytics — Track how many users use social login vs standard login.
• Handle data privacy with care — Be transparent about what user data you collect via social login.
• Provide fallback flow — If social auth fails, allow email/password login.

Wrap-Up

By enabling social sign-in on Shopify customer accounts, you reduce friction, boost conversions, and improve user experience. If you’re ready to make sign-ins easier for your customers, it only takes a few minutes to set up.